ATTRACTING MEDIA ATTENTION - BLOGGERS


WHY SHOULD I WORRY ABOUT BLOGGERS ?


IF YOU ARE NOT WORRIED ABOUT BLOGGERS THEN YOU SHOULD BE. YOU ONLY HAVE TO LOOK ON THE WEB TODAY TO SEE THE OVERWHELMING NUMBER OF PEOPLE OUT THERE WITH A BLOG.


OF COURSE, THE VAST MAJORITY OF THESE WILL BE PERSONAL BLOGS TELLING YOU, THE READER WHAT IS GOING ON IN THEIR LIVES. HOWEVER, THERE IS A SMALL MINORITY OF BLOGGERS OUT THERE WHO ARE, OR CAN BE, VERY INFLUENTIAL TO THEIR TARGET AUDIENCE.


WHO ARE THESE PEOPLE ?


EVEN THOUGH THEY MAY BE A MINORITY, THE LIST IS STILL VAST. BUT REST ASSURED THAT IN EVERY CATEGORY OF LIFE OR BUSINESS, THERE WILL BE AT LEAST ONE BLOGGER WHO HAS THE EYES AND EARS OF THE AUDIENCE YOU WISH TO CONNECT WITH.


MUSIC BLOGS

TECHNOLOGY BLOGS

GAMING BLOGS

NEWS BLOGS

TELEVISION BLOGS

POLITICAL BLOGS

INDUSTRY BLOGS


YOU GET THE IDEA. SOME OF THESE PEOPLE ARE VERY SERIOUS ABOUT WHAT THEY WRITE ABOUT AND HOW THEY GO ABOUT GETTING THE INFORMATION OR CONTENT FOR THEIR ONLINE PAGES. SOME ARE INFLUENTIAL INSIDERS WITH A RINGSIDE SEAT TO THE GOINGS ON IN THEIR WORLD.


SOME ARE OUTSIDERS, WITH A GOOD SOLID CONNECTION TO THE INSIDE. AND SOME OF COURSE, HAVE NO CONNECTION TO YOU OR YOUR INDUSTRY BUT WRITE ABOUT WHAT YOU DO, WHETHER GOOD OR BAD. I CALL THEM EXPERT AMATEURS.


HOW DO I REACH THESE PEOPLE ?


SIMPLE. WHATEVER INDUSTRY YOU ARE IN, DO SOME RESEARCH. THE BEST ONLINE SEARCH ENGINES WILL INSTANTLY GIVE YOU PAGES ABOUT WHATEVER INTERESTS YOU. A GREAT MANY OF THESE RESULTS NOWADAYS WILL BE BLOGS. READ THEM.


UNFORTUNATELY, YOU MAY HAVE TO WADE THROUGH A GREAT DEAL OF GUFF BEFORE YOU FIND THE ONE YOU NEED, BUT IT WILL BE WORTH IT.


SO WHAT NOW ?


CONTACT THEM. LIKE ANY JOURNALIST THEY WILL ENJOY THE ATTENTION YOU GIVE THEM, AND JUST THE SAME, ARE HUNGRY FOR A STEADY BUT RELIABLE STREAM OF GOOD INFORMATION AND CONTENT. IF YOU ARE WILLING TO ADD THEM TO YOUR PRESS RELEASE LIST, THEN DO SO.


BUT THEY ARE NOT JOURNALISTS ... ARE THEY ?


THIS DEPENDS ON WHAT YOUR DEFINITION OF WHAT A JOURNALIST IS. BUT REMEMBER WHAT A BLOG IS ... A WEB LOG ... A JOURNAL. THEY MAY NOT BE WRITING OR PRODUCING FOR THE MAINSTREAM PRESS, MAGAZINES OR TELEVISION, BUT WHAT THEY ARE WRITING FOR IS THEIR OWN AUDIENCE, BIG OR SMALL.


JOURNALISTS ARE ALSO BLOGGERS. MANY LEADING JOURNALISTS NOW HAVE THEIR OWN BLOG, OR WRITE A SIDELINE BLOG FOR THEIR RELEVANT EMPLOYERS. THIS MEANS THEY MAY WRITE WITH A SIDEWAYS LOOK AT THE NEWS. A DIFFERENT STYLE TO THE NORMAL JOURNALISTIC CONTENT THAT THEY PRODUCE FOR THEIR EMPLOYERS.


IN TODAYS ONLINE WORLD A BLOGGERS AUDIENCE CAN BE HUGE. BIGGER EVEN THAN NICHE PRESS PUBLICATIONS. ONLINE INFORMATION IS RAPIDLY GROWING INTO THE PLACE TO RECEIVE THE NEWS AND INFORMATION THAT YOU WANT.


YEAH ... BUT WHAT DO THEY KNOW ?


POSSIBLY MORE THAN YOU DO. IF YOU ARE THE MANUFACTURER OF A PRODUCT THAT IS DOING WELL, THERE WILL BE SOMEONE OUT THERE WRITING OR BLOGGING ABOUT IT. AND IF THEY ARE WRITING OR BLOGGING ABOUT YOUR PRODUCT, CHANCES ARE THAT THEY WILL KNOW YOUR PRODUCT INSIDE OUT. REMEMBER ... EXPERT AMATEURS.


THEY GOT ONE OF YOUR PRODUCTS WHEN YOU FIRST RELEASED IT. THEY UPGRADED EVERY TIME YOU DID. THEY WILL KNOW EVERY GOOD ... AND BAD THING ABOUT IT. SO TREAT THEM WITH RESPECT, BECAUSE NOT ONLY WILL THEY HAVE AN AUDIENCE ... THEY MAY WELL BE A CUSTOMER OF YOURS. 


SO, THE NORMAL RULES APPLY WHEN CONTACTING ANYONE WHO HAS AN INTEREST IN WHAT YOU DO, WHETHER THEY BE A JOURNALIST OR A BLOGGER.


BE RESPECTFUL AND PLEASANT TO WORK WITH. REMEMBER THEY MAY BE BUSY PEOPLE TOO. DON’T HARASS THEM, BUT GIVE THEM TIME TO CONSIDER YOUR INFORMATION. AND ABOVE ALL, GIVE THEM WHAT THEY WANT. CLEAN, CONCISE AND RELEVANT INFORMATION.


HERE IS A NEWS ITEM THAT I FILMED FOR THE BBC ABOUT A BLOGGER CALLED DAVE WAREHAM, WE WENT TO HIM WHEN PUBLIC RELATIONS AT THE HIGHWAYS AGENCY WERE GOD AWFUL AND WOULDN’T HELP. THANKS DAVE.


http://news.bbc.co.uk/1/hi/england/8393977.stm


YOU CAN READ HIS BLOG HERE : http://a3tunnel.blogspot.com/


THERE IS A GOOD STORY HERE ABOUT HOW A BLOGGER IS PRETTY GOOD ABOUT GETTING HIS INFORMATION, WHO IN TURN, SHARED IT WITH THE PRESS.


IF YOU WORK IN PUBLIC RELATIONS, THEN READ THIS :




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MARKETING YOUR BUSINESS TO ATTRACT MEDIA ATTENTION, AND TO GET THE RIGHT KIND OF PUBLICITY IS NO EASY TASK WHEN DEALING WITH THE MEDIA.