ATTRACTING MEDIA ATTENTION


ATTRACTING MEDIA ATTENTION. HOW TO GET THE ATTENTION OF TELEVISION, PRINT AND ONLINE PUBLICATIONS AND NEWS BROADCASTERS.



















ATTRACTING MEDIA ATTENTION : JOURNALISTS.


JOURNALISTS COME IN MANY GUISES AND MANY ARE SPECIALISTS IN THEIR OWN FIELD OF JOURNALISM. THERE ARE TELEVISION JOURNALISTS, PRINT JOURNALISTS AND ONLINE JOURNALISTS. EACH OF THESE THREE CATEGORIES CAN BE SPLIT INTO MANY INDIVIDUAL AREAS OF SPECIALIST SUBJECTS AND TO TARGET YOUR INFORMATION TO THESE JOURNALISTS CAN BE A DAUNTING TASK.


YOUR PRESS OR PR DEPARTMENT SHOULD BE ON TOP OF WHO AND WHERE THESE JOURNALISTS ARE AND THEIR SPECIALIST SUBJECTS. FOR EXAMPLE, IT’S NO GOOD APPROACHING A DEFENCE JOURNALIST IF YOUR STORY IS ABOUT AN AGRICULTURAL SEMINAR.
















BY MAKING THE JOURNALISTS JOB EASIER, THEY ARE MORE LIKELY TO RESPOND TO AN APPROACH FROM YOU.


ANY JOURNALIST WILL WANT FROM THE OUTSET A DEFINED FORMULA, IN ORDER FOR THEM TO TELL A STORY : WHO, WHERE, WHAT, WHY AND WHEN.


ATTRACTING MEDIA ATTENTION : TELL YOUR STORY.


A TARGETED PRESS RELEASE OR VIDEO NEWS RELEASE IS A GREAT AND ESTABLISHED WAY OF ATTRACTING THE ATTENTION OF JOURNALISTS, NEWSROOMS AND MAGAZINES. HOWEVER, SENDING REAMS AND REAMS OF UN-NEWSWORTHY AND IRRELEVANT RUBBISH WILL ONLY WASTE EVERYONES TIME AND EFFORT AND WILL, WITHOUT DOUBT, RESULT IN YOUR STORY NOT BEING TOLD. BE CONCISE. KEEP YOUR PRESS RELEASE CLEAN AND CRISP AND TO THE POINT.


ATTRACTING MEDIA ATTENTION : IS IT NEWSWORTHY?


WHAT MAY BE GETTING YOU ALL EXCITED, MAY WELL NOT EVEN RAISE AN EYEBROW ELSEWHERE. DO YOU REALLY THINK THAT THE WORLD AT LARGE WILL BE INTERESTED IN WHAT YOU HAVE TO SAY?


IF YOUR NEW PRODUCT OR DISCOVERY WILL CHANGE THE WORLD AS WE KNOW IT THEN YES, YOUR STORY MAY BE PUBLISHED AND BROADCAST WORLDWIDE. HOWEVER, IF YOUR NEW WIDGET HELPS THE AIRBAG DEPLOY IN A NEW RANGE OF CARS THEN YOU MAY BE RESTRICTED TO AUTOMOTIVE MAGAZINES OR WIDGET WEEKLY.


BUT LOOK A LITTLE DEEPER AND YOU MAY FIND THAT YOUR LITTLE WIDGET HAS CREATED 400 NEW JOBS IN A DEPRESSED AREA OF THE COUNTRY, AND IS MADE WITHOUT THE USE OF PLASTICS, THEREBY HELPING THE ENVIRONMENT AS WELL.


ATTRACTING MEDIA ATTENTION : IT’S WHO YOU KNOW ...


THE OLD ADDAGE “IT’S WHO YOU KNOW, NOT WHAT YOU KNOW” RINGS TRUE IN MANY WALKS OF LIFE AND IN ANY BUSINESS ENVIRONMENT. REMEMBER THAT THE PRESS ARE ANOTHER BUSINESS TRYING TO TURN A PROFIT AND KEEP THEIR AUDIENCES AND READERSHIP HAPPY.


ANY GOOD PRESS OR PR DEPARTMENT WILL HAVE GOOD SOLID LINKS TO LOCAL JOURNALISTS AND PRINT PUBLICATIONS, EVEN TO THE LOCAL TELEVISION NEWS ROOM. IT IS VITAL THAT THESE LINKS ARE NURTURED AND STRENGTHENED, ESPECIALLY IF YOU RELEASE A LOT OF INFORMATION TO THE PRESS.


A JOURNALIST LIKES NOTHING MORE THAN A STEADY STREAM OF RELIABLE NEWSWORTHY CONTENT FROM A TRUSTED AND WELL KNOWN SUPPLIER OF INFORMATION. SO KEEP IN TOUCH WITH YOUR LOCAL JOURNALISTS, AND THEY CAN HELP YOU SPREAD THE WORD.



COPYRIGHT 2009/2010 MEDIA ATTENTION LTD

ARTICLES MAY NOT BE REPRODUCED WITHOUT WRITTEN CONSENT.


ARTICLES :

THE DISTINCTION BETWEEN WHAT IS AND ISN’T NEWS IS RAPIDLY BLURRING THESE DAYS. WITH THE RAPID RISE IN ONLINE CONTENT, PEOPLE ARE NOW ABLE TO GET THEIR NEWS, INFORMATION AND COMMENT FROM A NUMBER OF SOURCES. PRINT, TELEVISION AND ONLINE ALL HAVE A MAJOR PRESENCE IN PEOPLES LIVES TODAY, GIVING RISE TO MANY PLATFORMS ON WHICH TO PLACE YOUR NEWS STORY.

REMEMBER THAT JOURNALISTS ARE NORMALLY VERY BUSY AND SOMETIMES OVERWORKED PEOPLE WHO TEND TO WORK ON DEADLINES. YOU MUST ENSURE THAT THE INFORMATION IN YOUR PRESS RELEASE IS RELEVANT TO THE JOURNALIST OR PUBLICATION YOU HAVE TARGETED.

MARKETING YOUR BUSINESS TO ATTRACT MEDIA ATTENTION, AND TO GET THE RIGHT KIND OF PUBLICITY IS NO EASY TASK WHEN DEALING WITH THE MEDIA.