THE MEDIA AND PUBLIC RELATIONS. NOTES 1.

I KNOW HOW TO DEAL WITH JOURNALISTS ... DON’T I ?


Let me explain by talking a bit about the pressures the journalists are under.  From the first alarm call on a big story, it’s a straightforward race. It’s a race to be first with the news, and it’s a race to get reporters on site while the incident is still going on, while there are eye-witnesses to interview. The BBC, ITN and Sky, PA news and all the radio stations compete head on. On top of that, on a really big story, you’ll have the London bureaux of the entire international press corps.

















In the BBC there are so many outlets that you can be broadcasting incessantly. If you are first on the scene everybody wants you – Five Live, News 24 and the local radio station will already have dropped all their schedules and will want to have a reporter live from the scene pretty much continuously. Like you, they have well rehearsed plans for covering big events, and huge teams of people swing quickly into place.












And the reporter’s going to be on edge. He or she is standing there with not a lot of information, trying to describe the scene while several different people are barking instructions at him through his earpiece. Maybe they are relaying information, maybe giving a count to the second at which he has got to stop talking. And the pressure on the reporter to deliver the goods will be immense. The reporter, of course, is going to want information from you that you are often unable to give.


MARKETING YOUR BUSINESS TO ATTRACT MEDIA ATTENTION, AND TO GET THE RIGHT KIND OF PUBLICITY IS NO EASY TASK WHEN DEALING WITH THE MEDIA.


THESE NOTES AND ARTICLES HAVE BEEN WRITTEN TO HELP AND INFORM PUBLIC RELATIONS OFFICIALS. WE DEAL WITH ALL KINDS OF PR PEOPLE FROM THE VERY GOOD TO THE DOWNRIGHT AWFUL.


IF YOU ARE A SEASONED PUBLIC RELATIONS EXPERT OR A PR NEWBIE FRESH FROM UNIVERSITY, THEN THESE PAGES MAY HELP YOU WHEN DEALING WITH THE LIKES OF ME ......

COPYRIGHT 2009/2010 MEDIA ATTENTION LTD

ARTICLES MAY NOT BE REPRODUCED WITHOUT WRITTEN CONSENT.

This is where an experience PR is worth his or her weight in gold. If you can help out with facts, interviewees and pictures they’re going to remember you and your company favourably for years afterwards.


They want to hear from people at the coal face, the acknowledged experts. Because that’s who all the audience research indicates viewers want to hear from. Not the managing director or the marketing guru.


Your staff love to see themselves responsibly portrayed on tv, they love to see something that enhances their self-esteem and their public image. Although they may not get things right all the time, and although they may not trot out the official line in quite the way you’d hoped, you can be seen trying hard, and that’s a very valuable impression to give.